Welcome
As a collaborative team, we will create masterful content to ensure your success. Take a look around my site to see the range of what I've done. Please scroll down to learn more about me and to review my samples and testimonials. Contact me with any comments, input, and questions anytime 24/7 at 412.651.5051. Or email me at debra@debraholz.com.
My Services
As your dedicated writer, a consummate, seasoned professional, I will give you quality copy by established deadlines. What's more, I am friendly and easily accessible. Operating with the utmost integrity, I will work until you are completely satisfied with the result. Here are some of the writing services I provide:
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Law firm blog posts
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Website content
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SEO/GEO integrated copy
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White pages
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Newsletters
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Press releases
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Direct mail
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Display ads
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Sales collateral
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Grants
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Proposals
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Magazine & news articles
At the start of every project, we'll talk in detail about your expectations and goals so there are no misunderstandings about the requirements, quality, delivery schedule, and fees. My rates are competitive, and I'm happy to quote my prices after we discuss your project.
My Experience
With an undergraduate degree in English education (United States International University) and graduate work in journalism (Boston University), as well as decades in the field, I have superior writing skills supported by a unique ability to listen between the lines, creating content which excels at meeting clients' goals.
For the past 17 years, I have created and managed the marketing and advertising for a prominent criminal defense attorney an triped his revenue within the first several months of our collaboration.
During my career, I was employed by three major advertising agencies as a senior copywriter and creative director. I later operated my own advertising, marketing, and sales promotion company specializing in direct response marketing with many major national accounts. Having produced effective, successful copy for corporations and institutions such as Apple Computer, New England Telephone (Verizon), BayBank of Boston, Harvard University, National Fire Protection Association, Fidelity Investments and Technical Publishing, I thoroughly understand the marketing and sales process and tailor my writing to compel consumers to respond in the manner needed and expected.
While living in Boston, I wrote for The Boston Globe and The Boston Phoenix. Since moving to Pittsburgh, I've enjoyed my time as a sub-contracted newspaper reporter and feature writer for the Pittsburgh Tribune-Review, Pittsburgh Post-Gazette, Pittsburgh Courier and Pittsburgh City Paper. As a news writer, I've covered a variety of topics including racial crime, the death penalty, child abuse, astronomy, local politics, municipalities, school districts and so on. Most recently, I finished my first book: Out of the Darkness: Transforming Beyond Depression, which is pending national publication.
My paid career in writing began when I was 19 years old working for a public relations firm in Century City, California. I met and wrote feature articles and press releases for many celebrities including Clint Eastwood, Telly Savalas, Cindy Williams, Art Linkletter, Cher, and Liberace among others. During my time with that firm, I made my publication debut with my first two articles in a ationaln magazine, Coronet (now defunct), about Elvis Presley and Cher.
Testimonials
" Debra is an excellent writer who tackles each new project with the utmost rigor. From the initial project request down to the very last revision, she is easy to work with and always on schedule. I can count on Debra to hand in clean copies with the exact style and
voice I had in mind when we discussed the project during our initial project kickoff call. Most of all, I appreciate her quick response to any questions I have, the tenacity and precision she employs for each new project, and her speedy turnaround time
(since she tends to hand her work in well before the due date)."
- Melissa Pinhiero, Nextlevel Marketing
“I was doubtful at first that the non-traditional website concept and copy Debra created with the goal of generating new clients for my law practice and solidifying my credibility would produce the new business it did, but she somehow knew what would attract my future clients. I could not be happier with the results and highly recommend her.”
- Sumner Parker, Criminal Defense Attorney, www.attorneysumnerparker.com
“Debra has a gift for knowing what readers want to read with her compelling writing style. She was always willing to make herself available on short notice as she put her heart and soul into stories while meeting tough deadlines.”
- Roger Stuart, Editor (ret.) at the Pittsburgh Post-Gazette
“As an integral member of our marketing and advertising team, Debra was innovative in creating our first “inside wiring” supplemental telephone services program. We hired her because of her established reputation for successful direct response programs, and she didn’t let us down. The team spent countless hours putting together this program with Debra guiding us toward how to achieve the customer responses we sought. Her campaign generated a substantial increase in our non-essential services and profits. We were so satisfied with the success of her first direct response program, we subsequently hired her to create several others.”
- Marcus Weinstein, Marketing Director, New England Telephone (Verizon)
“Debra is not only a brilliant, precise writer but also during development was masterful at communicating between Harvard faculty and students in order to extract the information needed for our curriculum collateral.”
- Deepak Khatri, Marketing Advisor, Harvard Rowing Team
“It seems Debra has an intuitive sense of what will make a consumer respond through her compelling writing as evidenced by the massively successful subscriber campaign she created for us.”
- Anita Greene, National Fire Protection Association